In this episode:  This episode, with Simon Littlewood, delves into the challenges of rebranding and positioning, discussing how a brand must stretch and adapt as it grows while maintaining its core identity.
Simon also reflects on the importance of strategic planning, balancing structured and informal decision-making processes, and ensuring alignment between business values and the partners they choose to work with.

About: Estu Global provides leadership and development programmes that deliver proven business results alongside personal growth. They work nationally with large corporates and the public sector in areas that have the potential to positively impact organisations' performance and the world in which they operate.

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"Your brand does the work for you when you’re not in the room. It’s not just a logo—it’s the experience, the connection, and the trust you build at every touchpoint."  Simon Littlewood, CEO, Estu Global.

 

Top 5 Highlights:

1. Using Design Thinking to Drive Business Growth

• Implement design thinking strategies to align products and services with market needs.
• Optimise the customer journey using persona templates and service blueprints.
• Continuously improve by applying the Y Combinator mindset—ask, “How do we make this even better?”

2. Building a Brand That Scales and Converts

• Create a strong brand identity that builds trust and recognition even when you’re not present.
• Ensure brand consistency across marketing, customer experience, and employee engagement.
• Develop a scalable branding strategy to maintain quality as your business grows.

3. Driving Employee Engagement Through Branding

• Use brand storytelling to create an emotional connection between employees and your mission.
• Encourage team participation with interactive branding exercises like protest speeches.
• Align branding with company culture to foster employee advocacy and retention.

4. Enhancing Team Alignment With a Strong Brand Strategy

• Involve employees at all levels in the brand-building process to create internal alignment.
• Streamline onboarding by ensuring new hires quickly adopt brand values and messaging.
• Create a brand-driven company culture where employees confidently communicate core messaging.

5. Strengthening Company Culture With Brand Experiences

• Use brand-driven events to reinforce company identity and boost morale.
• Foster collaboration by ensuring employees see themselves in the brand story.
• Celebrate key milestones to maintain momentum and strengthen brand loyalty.

 

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