- Empowering companies to engage in meaningful sustainability -

 

The Planet Mark has appointed Design by Structure (Structure) to develop its new brand. The agency will deliver a clearly defined and purpose-driven brand for the sustainability certification programme.

Following a pitch in July 2020, against two other agencies, Structure secured the win this month. The scope of work covers, brand identity, TOV, digital and brand guidelines. The Planet Mark is looking to engage, inspire and recognise the achievements of its members, helping them to share the work they have done and the benefits and value of certification. 

The Planet Mark is a sustainability certification which recognises continuous improvements, encourages action, and builds an empowered community of like-minded individuals. Community members are awarded the mark to display on their communications channels once certified.  

The new creative work will launch in January 2021 in the UK with plans to launch in Europe later in 2021. 

The brand redesign is an important step for The Planet Mark to help it achieve its mission: – applying the very best of people, technology and nature, we can build a flourishing society, end the climate crisis, and create a planet fit for life.

The Planet Mark certification supports The Decade of Action campaign, which calls for urgent and accelerating sustainable solutions to all the world’s biggest challenges – ranging from poverty and gender to climate change, inequality and closing the finance gap – by 2030.

Speaking about the win, John Galpin, Co-Founder Design by Structure said, “We, as a business, are committed to positive change, so working with a like-minded business to help them create even greater impact was irresistible. The Planet Mark has such incredible passion and purpose for meaningful change, we understand the role the new branding will have to support its success story and create something its members will be proud to use and display on their own communication channels.”

Steve Malkin, CEO and The Planet Mark founder said, “This is a crucial time for us as a business but also for all of us as a society. As we rise to the challenges of the Covid-19 pandemic, we have the chance to rebuild with the urgent and sustainable action required to protect natural resources, preserve remaining biodiversity, ensure a world worth living in for the future, and build economies that support a fair and just society for all. As individuals we have the power to make the necessary changes and encourage action from our business communities and policy makers. Together, we will make a world of difference and we have the power to secure the future fit for all.”