Market context

Scope: Research > positioning, strategy & TOV > Identity, brand guidelines 
Sector: Advanced Engineering and Manufacturing / Global composites 

The global composites market is an $88+ billion business, expected to hit $160 billion U.S. dollars in 2027 (Statista). Growth is spurred on by the rise in the demand from wind energy, aerospace & defence, and automotive & transportation industries. 

Formaplex is an advanced engineering and manufacturing company, working across a variety of sectors including aerospace, defence, marine and the high-octane world of motorsports. It creates lightweight engineering solutions, with expertise in providing complex composite and carbon fibre manufacturing. 

Over 12 years Formaplex had experienced substantial growth, pivoting from making bespoke tool-making plastic components for automotive clients to producing low-weight carbon fibre products, which opened new markets and customer bases for the company. 

Challenge

However, despite its successful growth, with a tired brand and a positioning rooted in traditional industrial manufacture, Formaplex was not telling its story well enough to enable it to capitalise on its success.

To engage new client markets, it needed to elevate its brand identity to reflect the sector innovator it had become.

Exceptional Every Day

The proposition was leveraged from a simple idea based on the company's ability to do or engineer something ‘impossible’ with a product. Our research revealed that clients' ‘ what if?’ questions were answered by their partnership with Formaplex. It has both the expertise and the capability to deliver exceptional products – delivering exceptional every day.

 The logo is made up of a symbol and logotype, which can be used locked up together or separately depending on the application, creating a strong and recognisable stamp and a mark of quality.

Formaplex takes the complex, the challenging, the possible and the near-impossible and makes it real – 'Pushing at the edge of what’s possible.'

The campaign photography reflects the big ideas, visions and dreams that Formaplex engineers make a reality. In some cases, due to client sensitivity, we could not show products. We overcame this by providing a contextual portfolio.

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